Our Team

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Lee Armfield

Owner & Founder

Lee Armfield is a digital strategist and content creator known for building brands through smart, viral-first storytelling. As the founder of OhCool Media, he has helped drive millions in revenue through creative strategy, content production, and growth across social platforms. Lee specializes in turning complex or niche ideas into entertaining, high-retention content on TikTok and YouTube, often taking concepts from early experimentation to real momentum. He actively runs and scales multiple owned social accounts alongside client work, using hands-on testing to inform strategy. His work includes collaborations with major brands and organizations such as the Charlotte Hornets and Warner Music Group, blending culture, accuracy, and internet-native execution. With strong business instincts and deep platform literacy, Lee builds brands and communities that feel authentic, current, and built to last.
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Michael G

Chairman – Board of directors

Michael is an east coast, crab loving, Marylander. When he wasn’t eating crab cakes and watching football, he was working on his first business at the age of 17. His competitive drive didn’t just come from running a business; he also wrestled his entire life, which ultimately landed him at John Carroll University. With a degree in Business Administration in 2009, Michael started his career by going door to door selling cable services where he learned the art of sales, management, and leadership. By 2011 Michael acquired several contracts with large Fortune 500 clients. By 2015 he had started and managed over a dozen locations throughout the United States. Michael currently owns several Digital Marketing agencies from coast to coast. With over 1,000 digital marketing clients in his portfolio, Michael helps businesses of all sizes to increase their revenue through online marketing. He is excited to be on this adventure with his wife, Cristina, and his two amazing kids Little Mike and Sofia. Together, they look forward to helping you build your empire.
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Della-Jane

Account Director

Dellajane is an account director, client relations lead, and creator known for pairing strong relationships with performance-driven content. She works closely with brands to manage partnerships end-to-end—aligning creative vision with real sales impact. She has contributed to campaigns and creator work for brands including Clash of Clans, KISS Beauty, and CMY bringing energy, clarity, and consistency to every collaboration. Her strength lies in translating brand goals into content that feels authentic while still converting. A graduate of the University of South Carolina, Dellajane is young, energetic, and results-focused, excelling at driving growth through trust, communication, and internet-native execution—making her a key connector between brands, creators, and audiences.